Aramark today announced a partnership with celebrity chef and TV personality Cat Cora that will put a new concept from the Top Chef star in Aramark’s North American business-and-industry accounts.
The new fast-casual concept, called Olilo by Cat Cora, promises a healthy, made-your-way menu, according to the global foodservice provider.
“By bringing together Chef Cora's award-winning brand and healthy cooking advocacy and Aramark's commitment to enriching and nourishing the lives of the thousands of consumers we serve every day, we have an opportunity to elevate the on-site dining experience with a unique concept that offers guests an even greater variety of culinary options," said Marc Bruno, Aramark’s chief operating officer for business dining.
Olilo’s design concept addresses the growing desire for customizable meals with a build-your-own approach. The menu features so-called super greens, grain blends, flatbreads and quinoa with a variety of protein options and homemade spreads and toppings. The name is a nod to olives and olive oil, two staples of Mediterranean cooking.
Aramark describes the partnership as a response to employers looking for new ways to recruit and retain talent, as well as the company’s continued efforts to elevate dining experiences.
The first Olilo by Cat Cora debuted Wednesday at the Goldman Sachs cafe in New York City with an appearance by Chef Cora. Aramark says plans to open the Olilo concept at other sites are well underway. Future plans for the partnership include expanding into the company’s sports, education and entertainment businesses.