Brand recruitment materials
When building a recruitment strategy, it’s important to incorporate the brand’s mission and values. Young candidates are doing their homework and have far more access to information than ever before, said Mark Spinelli, area director of human resources for Hyatt Hotels. “Your organization has to have conversations about what your strategy looks like and how your purpose comes across,” he noted.
Gaye Grossi, senior director of talent acquisition at Blue Cross Blue Shield of Texas, said she and her team added caring to their brand’s values, appealing to workers across the age spectrum and giving them legs to stand on during the recruiting process.