Aiming to draw more students to the Food Hall at River Ridge Mall, where it operates three off-campus eateries, Liberty University Dining has begun accepting students’ dining dollars at its mall locations.
Grounded Handcrafted Burgers, Zaza Stonefire Pizza and Mein Bowl made their debut at the Lynchburg, Va., shopping center last fall. The mall concepts were a first for Sodexo’s higher ed division, which runs foodservice at Liberty.
Since opening, the concepts have accepted Flames Cash, which Liberty students can use on campus and at several off-campus restaurants. The added option to use dining dollars helps to “make more options available to students off-campus, as well as to encourage more students to enjoy the local mall,” Marketing Director Shelby Burton said in a press release.
“This is a very unique offering since dining dollars are historically only able to be accepted on-campus, and students seem excited about this change,” Burton said.
In addition to expanding payment types, the team has made some menu changes at Zaza, adding customizable stromboli sandwiches, pasta bowls, calzones and more.
Liberty students are also able to use their dining dollars at produce stand events hosted by the foodservice team each semester, where they can purchase homemade items, such as jam, as well as fresh fruits and vegetables.