While soda hardly is dead, these stats suggest it is falling flat.
25%
Percentage drop in full-calorie soda sales in the U.S. in the past 20 years.
4 billion
Decline in orders of soda and milk in the past decade.
6 in 10
Portion of U.S. adults who say they try to avoid soda, regular or diet.
59%
Percentage of consumers ages 18–34 who are satisfied with fountain-beverage offerings at c-stores, compared to 71% of older consumers.
68%
Percentage of college students who prefer to drink water with dinner.
5%
Percentage of foodservice directors who expect carbonated soft drinks to grow on menus in the next year or two.
$.01
Amount of excise tax on sugary drinks in Berkeley, Calif., the first city in the U.S. to levy such a charge.
Sources: Technomic; The New York Times; The NPD Group; Gallup; FSD