How a brunch chain is evolving and energizing its menu for 2021

Chef Shane Schaibly joined First Watch to push the culinary envelope, and has continued to do so during this challenging year.

Chef Shane Schaibly first came to First Watch to push the culinary envelope, elevating the food to meet the brand’s level of service and design. As VP of culinary strategy for the full-service breakfast and brunch chain, he has since evolved the brand and its menu, introducing a fresh juice program across 400 locations, pioneering on-trend items such as avocado toast and elote, and launching a batch cocktail program. Listen as Schaibly shares how he has positioned First Watch as a premier breakfast and brunch destination, what’s ahead for 2021 and how he has kept the momentum going throughout the pandemic.



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