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Flavor—and function—on the move

Taste may reign supreme when college students choose their next snack, but operators should also pay attention to factors such as price and portion size. Here are the most important attributes students consider when choosing snacks, according to Technomic’s 2017 College and University Consumer Trend Report.

  • Taste: 78%
  • Ability to satisfy my appetite between meals: 67%
  • Price: 64%
  • Portion size: 54%
  • Familiarity: 46%
  • Overall nutrition value: 40%
  • Protein content: 36%
  • All-natural ingredients: 29%
  • Fiber content: 27%
  • Uniqueness: 24%

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