The NFL’s 2022 season kicks off on Thursday, and Aramark looks to start the season with a splash as it introduces several menu items aimed to grab fans’ attention.
One platform it hopes will be a hit? Its new “out-of-the-box” Snack Hack lineup, showcasing popular snack foods presented in some experimental ways.
Items under that umbrella include the Doritos Corn Dog served at Acrisure Stadium in Pittsburgh, which features a Doritos-breaded corn dog atop Doritos chips and served with nacho cheese; the Crabby Cheese Puffs Mozzarella Sticks found at M&T Bank Stadium in Baltimore, for which the sticks are breaded with crabby cheese puffs and served alongside crab dip; and not for the faint of heart, the Texas Firecracker served at NRG Stadium in Houston, featuring Flamin’ Hot Cheetos fried pickles soaked in cherry and blueberry Kool-Aid and served with a jalapeno ranch.
In addition, the foodservice management company is rolling out a number of twists on classic comfort foods, such as Lump Crab Mac & Cheese, found at Soldier Field in Chicago, and a Giant Taco with a 10-inch crispy shell, also at Soldier Field.
Aramark’s sports and entertainment division is leaning into contactless technology, too, incorporating smart checkout devices as well as Instacart’s Caper Counter at multiple stadium locations.