marketing

Operations

The Big Idea

Steal This Idea has consistently been the most popular feature in FoodService Director. But not every idea we receive is small enough to be contained in a box. On the following pages we offer 10 "big" ideas for readers to steal.

Operations

Figuring Out Foursquare

Compared to the omnipresence of Facebook and Twitter, Foursquare still remains a mystery to many universities. Not so at 50,000-student Texas A&M University, where the university was the third college [after Harvard and Duke] to officially partner wit

Luby’s Culinary Services has partnered with the marketing staff at the new 48-bed West Campus-Texas Children’s Hospital to create a kid-friendly foodservice program. According to Todd Coutee, senior vice president of operations for Luby’

A new customer service initiative is underway at the 40-facility, 10,000-resident Benedictine Health System. The long-term care system is focusing on four areas—selection, service, surroundings and quality production—for its Performance Excell

The World Health Organization, product of the dysfunction United Nations, announced last week that its members will discuss ways to reduce the amount of junk food marketing aimed at children around the world. The discussion is scheduled to take place during the U.N. General Assembly meeting this coming September.

I read an interesting article in the Dec. 1 edition of the Baltimore Sun, about how sports concessionaire Sportservice is beginning to plan the food lineup at Camden Yards, the home of the Baltimore Orioles baseball club.

I just returned from a weekend in Burlington, Vt., where I was visiting my son and his fiancée, who recently bought a house there. If you ever want to immerse yourself in the topic of sustainability and get a feel for how to market your environmental programs, I’d suggest a walking tour of Burlington restaurants.

As I write this, the final draft of FoodService Director’s 2011 editorial calendar is in the hands of our marketing and design team. It’s always a good feeling to get a project off my desk, and this one is particularly gratifying.

Foodservice sales and customer participation at Manugistics, a software company in Rockville, MD, are up 20% since it introduced pizza, desserts and other items to its menu.

Metz & Assocs. partnered with major food suppliers to celebrate Mardi Gras at several of its college accounts and award scholarships totaling $15,000 to students.

  • Page 37