marketing

Operations

Corp. dining struggles to convey message and purpose

Marketing the value of foodservice in a corporate setting continues to be on the forefront of foodservice operators' minds.

Operations

Something for everyone

Palo Alto CA–based Bon Appetit Management Co. has made its reputation creating one-of-a-kind dining facilities for its clients in the corporate, college/university and specialty sectors.

Savvy fsds are taking advantage of promotional pinch-hitters.

Did you know that 97% of people traveling regularly say they are willing to try a new restaurant when they're out-of-town?

The Georgia Institute of Technology last year saw a 20% increase in students purchasing unlimited meal plans following the renovation of Brittain Dining Hall, which now heavily emphasizes display cooking.

There aren't many desserts that define the term "comfort food" more precisely than classic pie. Whether it be "everyone's favorite" apple or a French silk, chocolate cream, customers can't resist.

Seaton realizes that one of the biggest problems schools face today is tremendous growth. Therefore, the f/s provider is required to pass more and more people through the servery in a short period of time.

As v.p. of strategy and marketing, Steve Brady's role is to facilitate communication among the many (and varied) divisions of the company.

When we had guests leaving our hotel in awful weather to get a meal, we knew we had a problem," says Amadeo Zarzosa, dir. of ITT Sheraton culinary services, North America Div.

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