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marketing

Canvassing the community

 Dec. 02, 2010

I read an interesting article in the Dec. 1 edition of the Baltimore Sun, about how sports concessionaire Sportservice is beginning to plan the food lineup at Camden Yards, the home of the Baltimore Orioles baseball club.

Operations

Common goal

 By Paul King on Nov. 15, 2010

I just returned from a weekend in Burlington, Vt., where I was visiting my son and his fiancée, who recently bought a house there. If you ever want to immerse yourself in the topic of sustainability and get a feel for how to market your environmental programs, I’d suggest a walking tour of Burlington restaurants.

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Glance at the calendar

By Paul King on Aug. 30, 2010

As I write this, the final draft of FoodService Director’s 2011 editorial calendar is in the hands of our marketing and design team. It’s always a good feeling to get a project off my desk, and this one is particularly gratifying.

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Pizza tops firm's check average

Aug. 14, 2003

Foodservice sales and customer participation at Manugistics, a software company in Rockville, MD, are up 20% since it introduced pizza, desserts and other items to its menu.

Operations

Metz metes out campus dollars

Jun. 14, 2003

Metz & Assocs. partnered with major food suppliers to celebrate Mardi Gras at several of its college accounts and award scholarships totaling $15,000 to students.

Operations

Something for everyone

May 14, 2003

Palo Alto CA–based Bon Appetit Management Co. has made its reputation creating one-of-a-kind dining facilities for its clients in the corporate, college/university and specialty sectors.

Operations

Savvy FSD's are taking advantage of promotional pinch-hitters

May 14, 2003

Savvy fsds are taking advantage of promotional pinch-hitters.

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Corp. dining struggles to convey message and purpose

May 14, 2003

Marketing the value of foodservice in a corporate setting continues to be on the forefront of foodservice operators' minds.

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Menu Drivers

Feb. 28, 2003

Did you know that 97% of people traveling regularly say they are willing to try a new restaurant when they're out-of-town?

Operations

Unlimited Meal Plans Growing at Georgia Tech

Jan. 31, 2003

The Georgia Institute of Technology last year saw a 20% increase in students purchasing unlimited meal plans following the renovation of Brittain Dining Hall, which now heavily emphasizes display cooking.

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