The Cura Hospitality foodservice team at Lutheran SeniorLife at Passavant Community in Zelienople, Pa., has launched its own take-home meal kits and is using them as a marketing opportunity to reach prospective residents.
The Fresh at Home meal kits cost $10 to $12 and include everything residents need to prepare a meal for two in less than 30 minutes. Residents are able to order the kits through the community’s grocery program, which delivers items to their doors.
Passavant’s marketing team has been advertising the meal kits to current and prospective residents through a cooking video where Cura’s Executive Chef, Gregory Fried, shows viewers how to prepare apricot chicken with fingerling potatoes and green beans, one of the Fresh at Home recipes. Prospective residents were also invited to visit the senior-living community just as the meal kits were being launched.
“It gives prospective residents an idea of cooking the Fresh at Home meal kit in their new kitchen at Passavant,” Kasandra Leighland, director of marketing and communications for Passavant, said in a statement. “They loved the concept, the simplicity and the cost. In fact, they wanted to know how they could have Fresh at Home delivered to their home before moving in!”
Chef Fried plans to shoot future Fresh at Home cooking shows and is happy that residents now have an easy way to prepare a meal themselves.
“It’s great for [residents’] self-esteem to cook for themselves,” Fried said in a statement. “Fresh at Home makes it easy for them to do so.”