How Torchys Tacos created a ‘craft-casual’ niche in the competitive fast-casual arena

Chief Marketing Officer Scott Hudler shares how the Austin-based taco concept stays true to its food truck roots as it expands across the country.

Torchys Tacos began as a food truck, selling elevated street tacos in Austin, Texas. The chain has now grown to 83 brick-and-mortar locations, but authenticity, creativity and providing “a damn good experience” are still at the heart of the concept, says Chief Marketing Officer Scott Hudler. Listen as he shares how Torchys stays true to its mission while providing the speed, convenience and value of a fast-casual concept.



More from our partners