2. Brand-new positions
To help Binghamton University Dining Services in New York tell its employer story, the department hired a community liaison. Sodexo-operated BUDS recently rebranded to focus on its university affiliation, employee development and wellness. The new position spearheads employee activities, such as health challenges, food drives, a staff cookbook and yoga sessions.
In the past year, Compass added a social media strategist who focuses on employer branding. The team member tracks applicant analytics and partners with the rest of the digital team to develop Twitter chats (where users “meet” online at a certain time to discuss a predetermined topic) and hashtags.