Lead with benefits
Instagram is an effective tool to reach potential student employees in particular, says Brittany Cook, marketing director for Carolina Dining Services for University of North Carolina at Chapel Hill. In posts targeting potential employees, Cook and her team share what the operation can offer students. Simply using key phrases like “paid internship” can help turn clicks into applications, Cook says. In the description, she often spells out that the operation works around staff schedules and offers free food and other perks.
Bloomsburg University Dining in Bloomsburg, Pa., also gets to the point in photo descriptions. “I’ve heard anything more than seven words doesn’t get read,” says Marketing Coordinator Alexandra Woytko. She captions photos starting with what kind of experience dining workers can put on their resume.