W.K. Kelloggs Co.


Articles by
W.K. Kelloggs Co.

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Strengthening Consumer Loyalty, Amplifying Engagement, and Forging Lasting Connections

With operators looking to recover from loss in sales and consumers wary about spending due to a shifting economic landscape, how can operators find solutions that deepen consumer loyalty, increase con...


Healthcare, C&U segments focus on plant-based snacks

Snacking and plant-based eating are overlapping trends that are creating opportunity for foodservice operators.

Snacking has evolved to take on increasing importance for today’s young consumers.

Here are a few ways that operators can make sure that customers are aware of plant-based menu choices available and entice trial.

Here's how to ensure students are aware of the plant-based options available by marketing plant-based options effectively.

When plant-based dishes offered are craveable and focus less on health and more about taste, student participation follows suit.

When menu descriptions focus on flavor first, plant-based proteins become less about health and more about taste—and sales follow suit.

Here are a few trending ideas K-12 operators can steal from restaurants to boost excitement in their own programs.

Check out these four stealable ideas from today’s restaurants.

School FSDs can take advantage of the veggie-forward trend and increase participation by menuing a variety of kid-friendly, flavorful plant-based entrees.

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