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What diners want from food trucks

people sitting at table
Photograph: Shutterstock

Consumers often lean toward portable entrees when dining at a food truck. Here are the types of items consumers say they would likely order when stopping at one, according to Technomic’s 2019 Emerging Channels Consumer Trend Report.

Mexican entree

  • Consumers overall: 58%
  • Age 18-34: 52%
  • Age 35+: 62%

 

Burger

  • Overall: 54%
  • 18-34: 49%
  • 35+: 57%

 

Sandwiches/wraps

  • Overall: 53%
  • 18-34: 44%
  • 35+: 57%

 

Pizza or flatbread

  • Overall: 40%
  • 18-34: 38%
  • 35+: 41%

 

Asian entree

  • Overall: 38%
  • 18-34: 32%
  • 35+: 41%

 

Fried chicken

  • Overall: 33%
  • 18-34: 33%
  • 35+: 33%

 

Chicken entree

  • Overall: 32%
  • 18-34: 33%
  • 35+: 32%

 

Appetizer

  • Overall: 30%
  • 18-34: 32%
  • 35+: 29%

 

Combo plate

  • Overall: 28%
  • 18-34: 28%
  • 35+: 27%

 

Side items

  • Overall: 27%
  • 18-34: 21%
  • 35+: 30%

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