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Consumers often lean toward portable entrees when dining at a food truck. Here are the types of items consumers say they would likely order when stopping at one, according to Technomic’s 2019 Emerging Channels Consumer Trend Report.
Mexican entree
- Consumers overall: 58%
- Age 18-34: 52%
- Age 35+: 62%
Burger
- Overall: 54%
- 18-34: 49%
- 35+: 57%
Sandwiches/wraps
- Overall: 53%
- 18-34: 44%
- 35+: 57%
Pizza or flatbread
- Overall: 40%
- 18-34: 38%
- 35+: 41%
Asian entree
- Overall: 38%
- 18-34: 32%
- 35+: 41%
Fried chicken
- Overall: 33%
- 18-34: 33%
- 35+: 33%
Chicken entree
- Overall: 32%
- 18-34: 33%
- 35+: 32%
Appetizer
- Overall: 30%
- 18-34: 32%
- 35+: 29%
Combo plate
- Overall: 28%
- 18-34: 28%
- 35+: 27%
Side items
- Overall: 27%
- 18-34: 21%
- 35+: 30%