Breakfast purchases took a hit during the pandemic as workers turned to home offices and classrooms went virtual, but it’s poised to have a comeback this year. Here are some statistics on what diners are seeking when it comes to the morning meal, culled from Technomic’s most recent Breakfast Consumer Trend Report.
More consumers now say that coffee is part of their everyday routine than did so two years ago, and this is true across most age groups, according to Technomic. While regular coffee remains the most popular, diners’ interest in not-as-common coffee drinks, such as a shot of espresso, is growing.
Convenience remains key
Forty-two percent of consumers age 18-34 say they would likely take advantage of breakfast delivery if they had the option. This may help explain why iced coffee and plain bagels were two of the five items most commonly ordered for robot delivery at U.S. colleges last year, per a Starship Technologies analysis.
While 38% of consumers say their consumption of breakfast won’t change post-pandemic, fewer younger diners feel this way, according to Technomic. Twenty-eight percent of consumers age 18-34 say they will choose different types of breakfast items when COVID-19 is in the past, and 23% said they will order the morning meal with different groups of people than they currently are.