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How a fast-casual chicken concept is changing its menu and marketing to keep guests engaged

Listen as Field Failing, founder and CEO of Fields Good Chicken, shares strategies for differentiating the chicken menu and building a loyal fan base.

As the coronavirus situation has changed, most fast-casual eateries have lost lunch customers in business districts but gained dinner customers in residential areas. Listen as Field Failing, founder and CEO of Fields Good Chicken in New York City, shares how his concept has risen to the challenge by differentiating the menu, constantly engaging guests and reaching out to the community.

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