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How Aloha Poke diversified its menu to boost traffic and sales

The brand's CEO, Chris Birkinshaw, shares his strategies for scaling up.

A couple of years ago, fast casuals serving poke bowls popped up all over the country, but growth has plateaued for many of these concepts. Not so at Aloha Poke. The chain continues to expand by changing up the menu and attracting franchisees. Listen as CEO Chris Birkinshaw shares his strategies for menu development and growth.

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