Baby boomers (those born between 1946 and 1965) have dining habits and preferences unlike any other generation. Read on to see how to build your menu to attract boomer diners using data from Technomic’s most recentGenerational Consumer Trend Report.
1. Taste and quality reign supreme
When given a list of different menu attributes such as value and visual appeal, the most appealing to boomers were taste and quality. Over two-thirds of boomers (70%) say a dish’s taste is the most important factor when deciding whether to visit a restaurant. Food quality is also a major driver for boomers, with 68% saying that determines their choice of restaurant.
2. American and Italian prove popular
Boomers are the generation most interested in American and Italian cuisine, with 71% saying they order both at least occasionally. Mexican cuisine follows closely behind: 66% of boomers say they purchase a Mexican dish at least once every three months.