In general, bolder coffee formats are trending, with strong espressos, cold brews and Americanos on the upswing. But mocha—a blend of chocolate and coffee— is also growing as a flavor in hot and iced coffee. Technomic finds that younger consumers seem to prefer sweeter, dessert-like flavors in their coffee drinks: 43% of 18- to 34-year-olds find mocha appealing, and 49% favor caramel. 

25. Cold brew

+10.7%

Housemade cold brew at
Bonefish Grill

26. Americano

+3.5%

Americano at
Corner Bakery Cafe

27. Latte

+2%

Oat Milk Draft Latte at
La Colombe

Source: Technomic Ignite menu data