Lavender, hibiscus, elderflower, jasmine, rosemary and mint are infusing beverages with herbal and floral notes. In addition to their more delicate flavor, herbal ingredients convey healthfulness and create craveability with 37% of consumers, finds Technomic’s Flavor Consumer Trend Report. The report also predicts that floral flavors will be an area of opportunity with the growing interest in plant-based products.

19. Elderflower

+50%

The Florist’s Tonic mocktail with elderflower tonic at
Punch Bowl Social

20. Lavender

+12.5%

Iced Honey lavender Latte at
Biggby Coffee

21. Seedlip (Herbal alcohol-free spirit)

+100%

Spring and Tonic with seedlip green at
The NoMad

Source: Technomic Ignite menu data