The last month of the year offers operators multiple chances to market their dining programs. Here are some ideas to keep in mind.
New Year’s Eve (Dec. 31)
Operators can offer a look back on the past 12 months to celebrate the end of the year. Because its campus was closed for winter break, the dining team at James Madison University in Harrisonburg, Va., celebrated the end of 2017 on social media. The dining team curated its top nine Instagram posts from the year and shared them with its social media followers.