Menuing healthy options is no longer a “one-size-fits-all approach,” notes the new Healthy Eating Consumer Trend Report from researcher Technomic. Forty percent of consumers say their idea of healthy eating has changed over the last two years, with that definition ranging from foods rich in nutrients to those that simply make diners feel better by reducing stress or increasing energy. And 34% of those surveyed say they are ordering healthy items at foodservice more often than they did two years ago.
To capitalize on this change, operators should develop menus that align with consumers’ evolving eating habits and current health perceptions. Read on to find out what else the Technomic report reveals.
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