1. What’s your content approach?
First, we come up with messaging goals for the year. Then we create strategies for different platforms. For Twitter, we follow the 80/20 social media rule: 80% of our content is designed to either help or entertain students. The other 20% reflects our messaging goals—our excellent chefs, our special services, and retail op promotions. For Facebook, we follow a weekly schedule that focuses on sustainability, our dishes, articles about food and health, and photos. For Instagram, it’s all about good-looking food photos, and pictures and videos of events.