K-12 Schools

Operations

Surveying the non-commercial industry

This month FoodService Director releases the results of The Big Picture, which we believe is the most comprehensive non-commercial research project ever conducted.

Operations

Schools and colleges say "no thanks" to health incentives

Operators don’t agree when it comes to incentivizing healthful selections. Forty-four percent of B&I operators offer some kind of healthy-option incentive, which is significantly higher than all other segments and almost 20 percentage points higher than the next closest segment, hospitals with 25%. College operators (38%), however, don’t feel it’s necessary to incentivize healthful purchasing. The reason: choice.

Breakfast, it would appear, is considered to be an important meal by most people—except for college students. At many universities students continue to eschew the morning meal, at least in campus foodservice outlets, while in other segments breakfast continues to enjoy healthy, even growing, participation.

Overall, many staffs have remained the same size for the past two years, with 46% of respondents to The Big Picture research reporting this. More operators in every market segment—with the exception of colleges—report that their staffs had remained constant in size.

Most operators (63%) believe that there are more culinary school graduates seeking employment in non-commercial foodservice than there were five years ago. The highest percentage of operators who feel this way (78%) is in B&I.

Operators predict growth in Mexican/Latin American, coffee and healthy retail items in the next two years.

When Michele Wilbur, R.D., joined the staff of Cornell Dining four years ago, gluten-free options were something specially prepared for the rare student who’d been diagnosed with celiac disease.

Hernando County School Nutrition Association also provides scholarships to culinary students.

Schools and colleges are significantly more likely than other segments to have unionized employees. These two segments are also significantly more likely than other markets to have higher-than-average part-time foodservice employees.

If you’re looking to freshen up your breakfast menu, try adding fruit (fresh or prepackaged), yogurt/parfaits or cold cereal/cereal bars.

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