Question:
What are some creative ways I can compete to attract employees?
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Answer:
Recruiting is expensive. My first piece of advice is to offer potential staff a fair and equitable starting salary, and don’t haggle over a few bucks to get the person you want. But sometimes it is difficult to keep up with competitors’ salaries.
It is a given that a person needs to provide for their family. But there are other “must-haves” or “nice-to-haves” you can offer that surrounding foodservice organizations don’t provide. I call this the “hidden paycheck.” Offer a compensation package and not just a salary. Focus on paid sick leave, vacation and personal days, holidays, health benefits—that’s a big one—retirement plans, professional and educational benefits and even parking.
On the non-monetary side, talk about a job that has purpose, a broad career ladder, speedy advancement, autonomy, flexibility, opportunities for innovation, transparency, work-life balance, stability—you get the idea.
The “hidden paycheck” can be of significant value to many. Don’t take it for granted, and use it as a differentiator. Having a reputation of being a great place to work also can tip the scale in your favor. It’s one thing you and your team can control. Don’t be shy carry the banner for your organization and sell what you have to offer.
Jim Korner
Special Assistant to the Senior Vice President for Finance and Business
Penn State University Outreach and Online Education