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Incogmeato® by MorningStar Farms®

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Incogmeato® by MorningStar Farms®

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How a meat-obsessed chef makes plant-based dishes, well, meaty

“Non-meat options are no longer only for vegetarians or vegans. In my restaurants, I’ve seen a lot more ‘flexitarian’ guests looking for plant-based options,” said Hereford. “It’s important to me as a chef to offer rich and crave-worthy options to all of my customers.”