1. Brunch
Younger consumers, especially, are getting hooked on brunch. Some 34% say they now consider breakfast and brunch more of a destination, compared to two years earlier, according to Technomic’s recent Breakfast Consumer Trend Report. This breakfast-brunch hybrid fits well into guests’ on-the-go lifestyles.
To play up the social aspect, be sure to menu fun, craveable dishes such as breakfast pizzas. Let diners customize items such as build-your-own steel-cut oatmeal or yogurt parfaits with a range of toppings.
Oklahoma State University recently launched B&B, Co., a new concept that stands for Breakfast and Burgers. The dining area, developed in response to student requests for brunch, features oatmeal soaked overnight in yogurt, gourmet burgers and other items. The new concept also offers a way to maximize use of the griddle for both traditional breakfast items and traditional lunch items throughout the day, without wasting time or energy.