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Marketing

Restaurant marketing ideas and trends

Marketing

New research shows a wait for a table can be a potent restaurant draw

 By Peter Romeo on Apr. 25, 2024

A Penn State study found that a queue of fellow customers is taken as proof a patron has chosen the right place to eat.

Marketing

Crumbl tries something different to boost sales: Smaller cookies

 By Jonathan Maze on Apr. 23, 2024

The fast-growing cookie franchise, which lost sales and profits last year, is introducing “Mini Mondays,” making available its smaller cookies for sale every Monday.

Marketing

April 20 gives restaurants a new meaning for 'in the weeds'

By Heather Lalley on Apr. 18, 2024

Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.

Marketing

KFC Saucy Nuggets Dispensary treats fans to a higher flavor experience

By Patricia Cobe on Apr. 15, 2024

On 4/20, Los Angeles residents are invited for free Saucy Nuggets and limited-edition merch to celebrate KFC’s newest menu addition.

Marketing

Inside 7 Brew's no-frills loyalty program, where nearly every guest is a member

By Joe Guszkowski on Apr. 14, 2024

Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.

Marketing

David Chang will no longer defend his ‘chili crunch’ trademark

By Heather Lalley on Apr. 14, 2024

Following a week of outcry, the celebrity chef took to his podcast to apologize after his Momofuku restaurant and packaged goods company sent cease-and-desist letters to fellow makers of the spicy-crunchy condiment.

Marketing

What makes a restaurant loyalty program stick?

By Joe Guszkowski on Apr. 12, 2024

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing

David Chang and the case of the chili crunch trademark

By Heather Lalley on Apr. 10, 2024

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Marketing

KFC is making a bet on value

By Jonathan Maze on Apr. 08, 2024

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Marketing

How Chipotle is helping gamers get more Eddy Gordo on Tekken 8

By Lisa Jennings on Apr. 08, 2024

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

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