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Marketing

Restaurant marketing ideas and trends

Marketing

4 ways restaurants generated social media buzz this week

 By Lisa White on May 10, 2017

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Marketing

Yelp for more sales

 By Peter Romeo on Oct. 04, 2011

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Marketing

Trigger-happy branding

By Kelly Killian on Sep. 21, 2014

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Marketing

Social media watch: And the award goes to…

By Kelsey Squire on Nov. 23, 2015

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Marketing

4 ways to go beyond the basics of Snapchat

By Kelsey Squire on Sep. 19, 2016

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

This week’s 6 head-spinning moments: Fashion forward

By Peter Romeo on Oct. 13, 2017

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Marketing

Wendy’s, Checkers & Rally’s take a swipe at their competitors

By Heather Lalley on Feb. 01, 2018

The chain wars continue.

Marketing

How to boost brand loyalty with your coffee program

Sponsored content from our partner Whirley-DrinkWorks! on Apr. 12, 2018

Serving great coffee can be a brand-building boost for operators.

Marketing

Are Tuesdays the new Mondays?

By Jill Failla on May 24, 2017

Here is a roundup of Tuesday meal deals helping drive traffic on that day of the week.

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