marketing

Steal This Idea

Appealing displays encourage product use

Thumbtack preserves jams, jellies and pickles, and hasa ton of cookbooks, so it's building a unit in the main office work area that can display a lot.

Operations

University student-run coffee shop to debut in fall

Officials at Northwestern say the goal is to cultivate an educational experience for students, as well as a student-friendly environment.

Gen Z is a year into its college invasion. There are more millennials in the workforce today, surpassing both Gen X and baby boomers, who are retiring.

Experts agree: Developing a protocol before disaster strikes—especially in today’s social media-fueled world—is crucial. Here are three steps to follow.

But Generation Z students rarely segment their campus lives in such a neat and tidy way. That’s one reason Colgate University expanded to 24-hour service.

Each fall, the University of Oklahoma hosts a food-sampling event called Tasty Tweets to introduce freshmen to dining concepts.

The format, launched by dining company Eurest, offers small-portion options as well as fresh produce for at-home meal preparation.

Students will have more of a say of what’s on their menus.

When making the switch from a cafeteria to retail, operators also must consider how the transition will affect staff, especially if job changes are eminent.

Whitefish School District decided to target students at its high school’s exits and set up a concessions kiosk that is also used during basketball games.

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