Marketing

Restaurant marketing ideas and trends

Franchisees in social media

By Amanda M. Westbrooks on Mar. 01, 2012

Top franchisees' take on social media marketing.

2014 chain restaurants' highs & lows

By Kelly Killian on Dec. 18, 2014

Ask any number of restaurant executives for a peek at their New Year’s resolutions and finding a way to give a jolt to traffic will top most lists.

Marketing

Social media watch: Pizza, personified

By Kelsey Squire on Dec. 07, 2015

Domino’s #ifpizzacouldtweet campaign takes a look inside the “mind” of the chain’s signature product.

Marketing

Marketing to today's consumer with tech

By Restaurant Business Staff on Sep. 29, 2016

NRA CIO Kevin Steele, Pei Wei Marketing Manager Sharon Koval, Technomic's Erik Thoresen and RB's Sara Rush Wirth discuss marketing to today's consumer with tech at FSTEC 2016.

Marketing

4 ways of cashing in on 'Game of Thrones'

By Benita Gingerella on Aug. 23, 2017

The night is dark and full of themed menu items and events.

Marketing

This week’s restaurant nightmares: Temporary insanity?

By Peter Romeo on Oct. 18, 2017

This week’s goddammit moments were not of the passive variety. Operators were plunged into a crisis by the remarkably bad decisions they made, some after what had to have been considerable deliberation.

Marketing