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Marketing

Restaurant marketing ideas and trends

Marketing

This week's restaurant nightmares: Real or fake?

 By Peter Romeo on Apr. 24, 2018

Some of the industry's biggest names were smeared this week by developments that seemed too far-out to be true. That's because they weren't. Except for those court developments.

Marketing

How restaurants are amplifying their brands via music festivals

 By Lisa White on Jul. 07, 2017

A loudspeaker isn’t the only way they’re getting brand messages across.

Marketing

The Feltenstein Formula for better social media

By Steve Holtz on May 30, 2013

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

Marketing

One-to-one marketing plus 4 more tech trends from RLC

By Sara Rush Wirth on Mar. 30, 2015

While “millennial” was one of the top buzzwords of the Restaurant Leadership Conference last week, much of the conversation revolved around how this demographic interacts with brands—which means technology.

Marketing

7 restaurant gimmicks tied to the Super Bowl

By Peter Romeo on Feb. 04, 2016

The industry isn’t letting a golden marketing opportunity pass it by.

Marketing

7 restaurant attempts to snag gift business

By Jackson Lewis on Dec. 07, 2016

With consumers prowling stores and the internet for gift ideas, some restaurants are ready with suggestions that could also make their holidays a little happier.

Marketing

Mastering social media’s new tools

By Benita Gingerella and Lisa White on Sep. 18, 2017

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

Quaker Steak & Lube tries a Tuesday traffic booster

By Restaurant Business Staff on Nov. 15, 2017

The casual chain has added a $10 Tuesdays deal.

Marketing

Wendy's has a frozen beef with McDonald's

By Jonathan Maze on Mar. 07, 2018

The chain reminds its Twitter followers that its rival still has some frozen burgers.

Marketing

This week’s restaurant nightmares: Speaking sans thinking

By Peter Romeo on Jul. 26, 2017

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

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