Marketing

Restaurant marketing ideas and trends

6 chains acing Hispanic marketing

By Sara Rush Wirth on May 12, 2016

With Hispanics accounting for roughly one in five visits to restaurants, smart operators are setting their sights on that market. Here are the brands doing the best job.

Marketing

Restaurants’ top menu deals and discounts this winter

By Patricia Cobe on Jan. 27, 2017

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

Marketing

This week’s 5 head-spinning moments: Freeze frame

By Peter Romeo on Sep. 22, 2017

With change coming to the restaurant industry at warp speed, here's a snapshot of developments that signal where we might be barreling.

Marketing

6 ways restaurants aim to drive holiday traffic

By Benita Gingerella on Dec. 08, 2017

‘Tis the season for sales draws that go beyond gift cards.

Marketing

Einstein Bros. hawks bath products to promote new LTO

By Heather Lalley on Mar. 20, 2018

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

Marketing

Social media tips and strategies

By Sam Smith on Jan. 03, 2011

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Marketing

Attendees share top takeaways from RLC Day One

Apr. 01, 2014

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference.

Marketing

Brand messaging for millennials vs. boomers

By Sara Rush Wirth on Oct. 26, 2015

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Marketing