Marketing
Restaurant marketing ideas and trends
Marketing
This week's restaurant nightmares: Rats, liars and Gordon Ramsay
Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.
Marketing
This time, a woman will play Colonel Sanders
KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.
William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.
To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.