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Marketing

Restaurant marketing ideas and trends

Marketing

4 ways to go beyond the basics of Snapchat

 By Kelsey Squire on Sep. 19, 2016

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Marketing

4 hacks to create an Instagram-friendly restaurant

 By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

This week’s 6 head-spinning moments: Fashion forward

By Peter Romeo on Oct. 13, 2017

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Marketing

The big idea: Olive Garden's Never Ending Pasta Pass

By Restaurant Business Staff on Jan. 30, 2018

Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.

Marketing

6 ways to promote National Burrito Day

By Patricia Cobe on Apr. 04, 2018

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Marketing

Are Tuesdays the new Mondays?

By Jill Failla on May 24, 2017

Here is a roundup of Tuesday meal deals helping drive traffic on that day of the week.

Marketing

Franchisees in social media

By Amanda M. Westbrooks on Mar. 01, 2012

Top franchisees' take on social media marketing.

Marketing

2014 chain restaurants' highs & lows

By Kelly Killian on Dec. 18, 2014

Ask any number of restaurant executives for a peek at their New Year’s resolutions and finding a way to give a jolt to traffic will top most lists.

Marketing

Social media watch: Pizza, personified

By Kelsey Squire on Dec. 07, 2015

Domino’s #ifpizzacouldtweet campaign takes a look inside the “mind” of the chain’s signature product.

Marketing

Marketing to today's consumer with tech

By Restaurant Business Staff on Sep. 29, 2016

NRA CIO Kevin Steele, Pei Wei Marketing Manager Sharon Koval, Technomic's Erik Thoresen and RB's Sara Rush Wirth discuss marketing to today's consumer with tech at FSTEC 2016.

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