marketing

FSD Culinary Council

Winning with football promotions

Here's how three members of FoodService Director's Chefs' Council are taking the ball and running with it, developing successful dining events to suit their fans.

Steal This Idea

Host quirky themed days

A favorite event at The Ohio State University Wexner Medical Center is its “May the fourth be with you” (aka “Star Wars”) day on May 4.

One of Regions Hospital's new concepts, YumMarket, is a play off our YumPower brand that we have out in the community. YumPower is used in K-12 schools and ballparks.

For corporate cafeteria customers, rewards points promoted healthy choices more successfully than discounts.

In the spirit of "Netflix and chill," FoodService Director combed through the streaming service’s offerings and paired them with chili-based recipes.

Here’s how the University of Michigan launched a major brand refresh.

Good lighting and delicious-looking food are givens for grabbing diners’ attention on Instgram. But you don’t need expensive equipment or fancy photography to pull off eye-catching posts. Here are a few easy of-the-moment best practices from restaurants killing it on the social media platform.

Stop congestion and keep the lines moving with these tested ideas. 

Carrollton City School District created a branding program to convey the message that success starts with school nutrition. What’s something our school is great at?

Getting likes and shares for social media videos is cool, but not as important as using those platforms to create a sense of community among diners and staff.

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