FROM OUR PARTNER
Mondelēz International Foodservice
Articles by
Mondelēz International Foodservice
Page 2Merchandising to the max
The operators who get the most sales lift from merchandising often have one common denominator: they use category management principles to give people what they want when they want it. So how can you incorporate these principles into your own merchandising strategy?
Snack & dessert profitability primer
Perhaps you showcase packaged snack and dessert items in an attractive countertop rack to encourage grab-and-go sales. Or maybe you feature an irresistible milkshake or parfait made with brand-name cookie mix-ins.
As a nation, America has a huge crush on snacking. The practice of supplementing or replacing ordinary meals with tasty nibbles is a significant business opportunity in all foodservice segments. There is a big payoff waiting for operators who follow a concerted category management approach to understanding snacking behavior and providing the products and brands that consumers seek.