Operators not optimistic about breakfast gains

Breakfast daypart may have increased more often than not in the past two years, but operators say that’s not likely to repeat in next two years.

More operators saw growth at breakfast in the past two years than those reporting a decrease or static numbers. For those who reported an increase, the average boost was 17%. In operations that saw a decrease, the average drop was 12%. While the morning meal increased for more operators in the past two years, the outlook for the next two years isn’t quite as optimistic. Most respondents say breakfast sales will remain the same.