Marketing healthful menu items

Placing call outs on menus is No. 1 way operators market better-for-you dining options.

Eight out of 10 operators market their healthful menu items, according to The Big Picture. 

Eight out of 10 operators market their healthful menu items, according to The Big Picture. The No. 1 promotion of these better-for-you options is call outs on menus/menu boards. Colleges are significantly more likely than other market segments to use social media to promote healthful menu items. Nursing homes/senior living operations are significantly less likely than other segments to market their healthful options, with only 39% of operators doing this.