Savvy fsds are taking advantage of promotional pinch-hitters:
Charlie the Tuna (Starkist) is a familiar figure.
Olympic downhill skier Tommy Moe touted Alaska salmon.
Tommy Trout makes Idaho rainbow trout-eating fun (Clear Springs Foods).
Alaska Seafood Marketing Institute's "Go Fish!" program shows kids Adventures in Alaska.
Trident Seafoods' "Fun Fish" product (fish in cute shapes) is a great option for some.
The NeoMorphic SeaForce promotion developed by the Seafood Education Council (Frionor USA).
All are trying to hook the next generation of seafood lovers. There is also myriad media data about the health benefits of omega-3 in fish to interface with school nutrition dept. programs.