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Restaurant marketing ideas and trends

Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

 By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Marketing

Restaurant Business is a finalist for 11 Neal Awards

 By Restaurant Business Staff on Mar. 13, 2024

The RB team was honored for its package on tipping and for the best range of work among business publications its size, as well as multiple individual honors. Finalists will be named next month.

Marketing

Restaurant Business is a finalist for 10 ASBPE regional awards

By Restaurant Business Staff on Mar. 11, 2024

Commonly known as the “Azbees,” the awards are given out annually by the American Society of Business Publication Editors (ASPBE) to honor the best business journalism around the country.

Marketing

Restaurants circle Pi Day on their marketing calendars

By Heather Lalley on Mar. 06, 2024

Marketing Bites: Operators gear up for 3.14 with deals. Plus, how one daytime dining chain is marking International Women’s Day.

Marketing

Chuck E. Cheese tests a membership program

By Joe Guszkowski on Mar. 04, 2024

The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.

Marketing

Older brands try new tricks in their quest to stay relevant

By Peter Romeo on Mar. 01, 2024

Reality Check: A number of mature restaurant chains are out to prove that age is just a number.

Marketing

Searching for traffic, Red Robin plans to tout free refills

By Joe Guszkowski on Feb. 29, 2024

The chain has earmarked $3 million to remind customers of the more than 30 bottomless options on its menu.

Marketing

Wendy’s and the terrible, horrible, no good, very bad public-relations week

By Heather Lalley on Feb. 28, 2024

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

Marketing

McDonald’s flips its ‘M’ for manga fans

By Heather Lalley on Feb. 21, 2024

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

Marketing

Restaurants spring for leap day deals

By Heather Lalley on Feb. 14, 2024

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

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