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Marketing

Restaurant marketing ideas and trends

Marketing

Shake Shack wants a spring in its step

 By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

Papa Johns just introduced a major new marketing platform

 By Jonathan Maze on Apr. 02, 2024

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

Marketing

Beware the menu fools of April

By Heather Lalley on Mar. 27, 2024

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

Marketing

McDonald's is taking its Krispy Kreme partnership national

By Jonathan Maze on Mar. 26, 2024

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Marketing

Remembering the best of restaurants' April Fool's Day pranks

By Peter Romeo on Mar. 26, 2024

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing

6 major restaurant marketing flops

By Jonathan Maze on Mar. 26, 2024

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

Marketing

Restaurants brighten menus with total solar eclipse specials

By Heather Lalley on Mar. 21, 2024

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Marketing

Crystal Lake is the Clear Leader

Sponsored content from our partner City Of Crystal Lake on Mar. 21, 2024

When you are looking for new locations for your restaurant, finding the right location is all about the strong demographics, high visibility and a track record of success. In the Chicagoland area, Cry...

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

Marketing

So much for Starbucks' journey into the metaverse

By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

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