"Servo" truck serves Gettysburg students

Published in FSD Update

Students at 2,700-student Gettysburg College in Pennsylvania are enjoying healthier foods on the go—even late night—thanks to a new campus food truck. Servo Express began operating on campus this past fall. It offers lunch on Tuesdays and Wednesdays and a late-night option on Thursdays, Fridays and Saturdays. About 100 customers order at each meal period.

The rotating menu designed by Executive Chef Chris Rinehart includes a variety of sandwiches and other specialties, such as a shaved prime rib on ciabatta with lettuce, tomatoes and horseradish and chive white cheddar cheese; vegetable sesame garlic yakisoba noodle bowl; three types of tortas: pork, chicken and carne asada; and a garden vegetable sandwich, made with cucumbers, tomatoes, spinach, avocado and alfalfa sprouts with a vegan balsamic vinaigrette on multigrain sunflower bread.

Menu prices range from $3 to $7.50, in line with other campus retail venues.

“We wanted to serve food in a location opposite where all our other venues exist on campus,” says Gary Brautigam, director of dining services. “But I wanted to feature healthier food choices. Basically we wanted to turn away from fried foods and the typical hot dog and hamburger menu that most trucks seem to feature.

“Chef Chris always offers something different. We’ve never had the same menu twice. We haven’t figured out the perfect mix yet, but we’re getting close,” he adds.

The orange truck was designed with only one fryer, but it also features a salamander, which allows the team to do grilled cheese sandwiches and finish off pizzas. Two food prep staff and one cashier keep service moving.

Josh Kalb is the lead truck manager, and Chad Brodbeck handles truck logistics and maintenance, as well as social media.

“The truck’s first appearance was actually last spring, at our baseball-themed dinner,” Brautigam explains. “We parked it in front of the dining center and gave away funnel cakes and soft pretzels and offered students a look inside. Then we used the truck during the summer for several of our conferences, using the opportunity to learn the flow of the truck and get used to the equipment and the narrow work space.”

The name of the truck has an interesting—and ironic—history, Brautigam says, coming from a time years ago when the college’s foodservice was outsourced.

“The students’ nickname for dining services was Servo,” he notes. “The name comes from the old days when Servomation managed foodservice on campus. The company, which became Service America, is no longer here, but ‘Servo’ turned out to be a well-loved name on campus, and it stuck.”

More From FoodService Director

Ideas and Innovation
sandwich sub

At our corporate operation in the Kohl’s headquarters, two kinds of sandwiches are available daily—an artisan version and a more straightforward sub. While planning out a business model for the space, Kohl’s wanted something that was quality driven, but very sensitive to pricing for associates. Diners are comfortable spending about $6 to $7 for lunch.

Ideas and Innovation
usc asian remodel

With a prime location in Los Angeles, one of the nation’s foodie capitols, the University of Southern California has plenty of dining competition. So when Kris Klinger, assistant vice president of retail operations, discovered that students were heading off campus for sushi and noodle bowls, he knew it was time to take action. The construction of Fertitta Hall, part of the university’s Marshall School of Business, provided the opportunity.

Klinger and Gary Marschall, associate director of USC auxiliary services in hospitality, shared photos of both the new Fertitta Cafe and a...

Ideas and Innovation
sriracha bottles

Generally, I’m not one to make New Year’s resolutions. They tend to be grandiose and unrealistic—and why not just resolve to start doing/not doing that thing you’re not doing/doing right away instead of going hog wild until Jan. 1? (New Year’s Day also is my birthday, and if you can’t eat at your favorite Thai restaurant and sip bubbly then, well, when can you?)

I do, however, enjoy the raucous singing of “Auld Lang Syne” to ring in the new year, though I’ve never been quite sure whether you’re supposed to be remembering the year fondly or happily putting it out of mind. While I...

Managing Your Business
briggo coffee haus kiosk

Though diners’ appetites for coffee are seemingly bottomless, adding a full-service coffee shop to every corner of a facility probably isn’t in the playbook. Here’s a look at how two operators added coffee service with relatively small footprints—with one decidedly futuristic (robot barista, anyone?), and the other low-tech but nimble.

Specialty coffee vending at Dell

Dell has a full-service Starbucks on its Red Rock, Texas, campus, but the location isn’t always convenient for a quick coffee pickup. “Certain times, you go into the bistro, like 7 a.m. to 9 a.m., there’s quite a long...

FSD Resources