Ads on lunch trays?

PETA offers to pay Cleveland schools for pro-vegan ads on lunch trays.

It’s a tough time financially right now for many, both in their personal and professional lives. Companies are always on the lookout for moneymaking endeavors. Never shy from offering an opinion, PETA (People for the Ethical Treatment of Animals) has offered to pay the Cleveland school district to place ads on its lunch trays. The district currently has a $13 million budget gap, according to the NPR. PETA send a similar letter to Tuscan school district.

“I’m writing with an idea to help move your city’s school budget a little bit more toward the black,” PETA Executive Director Tracy Reiman says in her letter to the district. “Open up cafeteria lunch trays (both disposable and reusable) to paid ads promoting nutritious foods and healthy behavior for kids, and allow us to run the first one, featuring an adorable chicken proclaiming, ‘I Am Not a Nugget—Go Vegan.’”

According to the NPR, the district hasn’t responded, but Roseann Canfora, district spokeswoman, said “it raised some interesting questions about whether that’s a legitimate revenue source.”

I’ve got a few qualms about the whole idea. First, the $13 million budget gap. I don’t know if that gap includes foodservice or not, but school foodservice operations are self-sustaining and are separate from the district’s budget. If PETA were allowed to pay for ads on lunch trays, would that money go to the foodservice budget or the district budget?

Second, do kids really need to see any more advertising, and specifically advertising with messages to become vegan? It’s no secret the effect food advertising has on children. I have no problem with putting messaging on lunch trays about healthy eating in general, but I do have a problem with promoting a certain lifestyle choice on a lunch tray. You don’t have to be a vegan to practice healthy eating. That message could be confusing to children. I often hear from directors that their students don’t know where vegetables come from, so putting a message on a lunch tray telling them to go vegan seems like adding to the lack of food knowledge among students.

What do you think? Is advertising on lunch trays a good idea? Sound off below in the comments section or send me an email at bschilling@gmail.com.  

Keywords: 
marketing

More From FoodService Director

Sponsored Content
savory yogurt parfait

From Dannon Foodservice.

What consumers eat and, most importantly, when they’re eating it has changed significantly in recent years, signaling opportunity for operators able to capitalize on this evolution.

For example, some 83% of consumers said they were daily snackers in 2016, according to Technomic’s Snacking Occasion Consumer Trend Report . That’s up from 76% just two years earlier. Snacking is growing across many channels from retail prepared foods to bakery and coffee cafes, fast-food locations and more.

Busy lifestyles, smaller households with greater meal...

Industry News & Opinion

Labor secretary nominee Andy Puzder has officially bowed out of consideration for the cabinet position, according to the Associated Press .

Puzder, CEO of CKE Restaurants—the parent company of Hardee’s and Carl’s Jr.—was tired of being under fire for hiring an undocumented immigrant as a nanny and being accused 26 years ago of physically abusing his wife, an unnamed source told CBS News . The agency reported that Puzder was unlikely to show for the start of his confirmation hearings tomorrow.

Puzder has also been attacked by organized labor for comments suggesting that...

Industry News & Opinion

Risley Dining Room at Cornell University in Ithaca, N.Y., has just become 100 percent gluten-free, 14850.com reports.

For the past two years, the university has slowly phased out gluten in the dining hall’s menu by eliminating it in its stir fries, biscuits and brownies.

Instead of offering gluten-free versions of typical college fare, including pizza and pasta, the dining service team aimed for more sophisticated restaurant-style items.

Along with being gluten-free, Risley is also peanut free and tree-nut free.

The dining room is the second college eatery...

Industry News & Opinion

James Madison University in Harrisonburg, Va., recently hosted a weeklong program called Weigh the Waste, which aimed to show students how much food gets wasted in dining halls, The Breeze reports.

Throughout the week, students placed food they were about to throw away on a scale located near the trash bins at one of their dining halls. At the end of the week, the school tallied the waste and saw that 817 pounds of food had been wasted.

School officials hope that the annual program, which it’s hosted since 2015, will remind dining hall patrons to only take as much food as...

FSD Resources