SFM Announces Annual Conference Keynote Addresses

July 28—The Society for Foodservice Management (SFM) has announced the topics
and speakers for the keynote addresses at this year’s annual conference, which
will be held Sept. 29 through Oct. 2 in San Francisco.

The opening keynote address, “The New Era of Foodservice: Implications for your
Business,” will be given by Kim Rothstein, principal at The Marlin Network. Rothstein
will examine the importance of looking from the “outside in” to translate
consumer habits and demand patterns into successful strategies for operations
and look at which strategies work the best.

The “State of the Industry: What Does the Future Hold?” session will feature
Ira Cohn, president of Aramark B&I Group; Michael Norris, chief operating
officer and market president of Sodexo Corporate Services; and Rick
Postiglione, president and CEO of Contracted Foodservice for Compass Group
North America. The speakers will discuss surviving and thriving during this
difficult economic climate.


The closing keynote, “Making Connections: Building Our Business Using Today’s
Technology,” will feature Michael Atkinson, president and CEO of FOHBOH; Allen
Blue, vice president of product strategy and co-founder of LinkedIn; and Scott
Shaw, founder and CEO of Fishbowl Marketing. This session will focus on the
emergence of social media platforms and how operators can use these tools to
improve communication with customers and employees.


“This year’s conference theme, ‘Building Bridges: Competitive Strategies for
Today and Tomorrow,’ reflects the task our industry has before us,” Owen Moore,
SFM president and director of dining services at NYU, said in a press release.
“I can’t recall a bigger need to gather new information, which will help develop
and redefine our business plans for now and the years ahead. This conference
will offer participants that opportunity.”


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