Maryland turns to design students for marketing strategy

Graphic design students will revamp website and build department as brand.

Oct. 15—Several graphic design students will soon be turning a trained eye on Dining Services at the University of Maryland, in College Park. The students will be hired to help dining staff draw up a more appetizing marketing strategy.

Through working with the students, the department’s website, posters and fliers may soon receive a facelift, Dining Services spokesman Bart Hipple said. The department plans to remodel office space in the South Campus Dining Hall to give hired design students an improved resource center for revamping the department’s image.

The main goal of the new initiative is to market Dining Services as a brand and build awareness about their healthy food options, sustainability undertakings, menu variety and hours and locations, Hipple said. While the department will make two initial hires—one graphic artist and one student to aid in communication and social media—the team may expand depending on scheduling and students’ productivity.