Johnny Rockets debuts on college campuses

Sept. 16—The first on-campus locations of Johnny Rockets, a popular ‘50s-style fast casual burger concept, opened at The Richard Stockton College of New Jersey, in Galloway Township, N.J., and Oklahoma State University, in Stillwater, this school year.

The restaurant features burgers, fries, chicken sandwiches, veggie burgers, salads and milk shakes in a fun, retro atmosphere. Both restaurants are located in each school’s respective student centers. The location at the College of New Jersey held its grand opening on Sept. 15.

“Our student population specifically requested Johnny Rockets be a part of our 154,000-square-foot campus center, and they can now enjoy all-American fare as they head back to school,” Jason Fitch, resident district manager for Chartwells Dining Services at The Richard Stockton College, said in a press release. “Johnny Rockets' bright and welcoming decor compliments the new Osprey Food Court and their menu items fit right in with what our students tell us they want to eat.”

The location at OSU will open in early October when the campus’s newly renovated student center opens its doors.

“Students are generally attracted to the restaurant experiences they grew up with, which is reflected in the shift away from solely eating in campus cafeterias,” Terry Baker, director of University Dining Services at OSU, said in a press release. “Johnny Rockets' high-quality food and simple atmosphere is unlike anything else we've previously offered and is sure to hit the spot for students seeking comfort food and friendly service.”

More From FoodService Director

Industry News & Opinion
k-12

The School Nutrition Foundation —the School Nutrition Association’s philanthropic sibling—and Share Our Strength’s No Kid Hungry campaign have partnered to launch an initiative called Schools as Nutrition Hubs.

“No Kid Hungry really sees schools as a critical place in the fight against childhood hunger,” says Laura Hatch, director of national partnerships for No Kid Hungry. “Schools are really a no-brainer because they have the infrastructure, they have the experience, it’s a trusted place for families. And being able to maximize their programs and maximize the federal...

Ideas and Innovation
walk-in cooler

The walk-in cooler can serve as a gathering place for more than just produce. When temperatures rise, staff at Empire State South restaurant in Atlanta host meetings in the walk-in and make occasional trips to hang out throughout the day to beat the back-of-house heat.

Menu Development
college students eating

Taste may reign supreme when college students choose their next snack, but operators should also pay attention to factors such as price and portion size. Here are the most important attributes students consider when choosing snacks, according to Technomic’s 2017 College and University Consumer Trend Report .

Taste: 78%

Ability to satisfy my appetite between meals: 67%

Price: 64%

Portion size: 54%

Familiarity: 46%

Overall nutrition value: 40%

Protein content: 36%

All-natural ingredients: 29%

Fiber content: 27%

...

Managing Your Business
student shame
“We allow students to charge meals at all levels; even in high school, they can charge a certain number of meals. [After that is met,] they are given an alternate meal,” Sharon Glosson, executive director of school nutrition services for North East Independent School District, says. Elementary students can charge up to $15 of meals; middle schoolers can charge $10; and high schoolers can charge $5. “Ultimately, [food services is] carrying out the policy but we’re not necessarily the creators of the policy, or have the final say on the policy, because that budget decision has to be made by the...

FSD Resources