Food Channel: Top 10 breakfast trends for 2011

March 17—Oatmeal, chocolate and pizza make the top 10 list in the Food Channel’s Top Ten Breakfast Trends for 2011.

The trends are:

  • Oatmeal in overdrive (oatmeal is becoming a real mainstream staple)
  • Chocolate for breakfast (with its healthful benefits, chocolate is being promoted as a breakfast product)
  • Fast foods battle over breakfast (the breakfast daypart has become the key battleground in the quick-service restaurant category)
  • Haute coffee comes home (to save money, caffeine-seekers are opting to brew their own coffee at home)
  • Ethnic invasion (global influences start to creep into the morning meal)
  • Beverage choice choke (breakfast drink menus keep expanding beyond coffee and orange juice)
  • Hot Pizza in the a.m. (pizza is predicted to be one of the hottest menu items for breakfast)
  • Breakfast ingredients all day long (breakfast ingredients work their way into other parts of the daily menu)
  • The breakfast two-step (a pattern of people fueling up with caffeine and protein in a two-stage process)
  • Eggs crack the top ten (eggs to hatch a big comeback this year)

“In our breakfast survey of Food Channel readers, one thing quickly became clear,” Kay Logsdon, editor of The Food Channel, said in a press release. “Most of us still recognize breakfast as the most important meal of the day. It’s all new though. Now it’s OK to eat chocolate for breakfast, and we are eating our morning meal in two parts—grabbing that first cup of coffee at home and adding to it with something at the office.”

To read the complete Top Ten Breakfast Trends in 2011, visit The Food Channel.

 

More From FoodService Director

Industry News & Opinion

Hutchinson Middle School in Hutchinson, Minn., invited students to help serve lunch in an effort to encourage their peers to try new, healthy recipes, Hutchinson Leader reports.

The students, who are part of the school’s Students in Action Club, created posters to advertise the new meal and helped serve it to students during lunch.

The school’s kitchen manager, Janet Schmidt, said that around 37 more students than normal got in line to try the meal. The school plans to have students from the club help serve lunch once every month.

Read the full story via Hutchinson...

Industry News & Opinion

In an effort to trim costs, the country’s largest senior living company laid off 100 staff members, including regional dining services directors, reports Senior Housing News .

Not all employees who were laid off will technically leave the company, Senior Housing News notes, as some will be reassigned to alternative positions. Brookdale recently posted third-quarter earnings that fell short of analysts’ expectations and that the company’s CEO called disappointing.

At the end of last year, the Brentwood, Tenn.-based company employed 53,000 workers on a full-time basis, and...

Industry News & Opinion

After receiving mixed feedback from parents, Randolph County School District in Asheboro, N.C., is inviting parents to tour the district’s kitchens and cafeterias to see how the food for school meals is made, Fox 8 reports.

School officials say that the tours, part of the district’s first Food Day for Parents, will give parents an inside look at the upkeep of the facilities, as well as enable them to sample some food and see how the district is upholding USDA guidelines.

Officials also hope that the tours will provide them with more guidance on what parents and students are...

Industry News & Opinion

After fielding complaints from parents and students, Sodexo is launching an initiative to improve dining services at Emerson College in Boston, the Berkeley Beacon reports.

The initiative will kick off this month with an event dubbed Fresh Start, marking the start of several moves aimed at improving service—including the hiring of a new executive chef, the addition of a second sous chef, and retraining current staff on food preparation and presentation.

Members of the Emerson community will also be able to share feedback through the introduction of monthly forums, as well...

FSD Resources