Food Channel: Top 10 breakfast trends for 2011

March 17—Oatmeal, chocolate and pizza make the top 10 list in the Food Channel’s Top Ten Breakfast Trends for 2011.

The trends are:

  • Oatmeal in overdrive (oatmeal is becoming a real mainstream staple)
  • Chocolate for breakfast (with its healthful benefits, chocolate is being promoted as a breakfast product)
  • Fast foods battle over breakfast (the breakfast daypart has become the key battleground in the quick-service restaurant category)
  • Haute coffee comes home (to save money, caffeine-seekers are opting to brew their own coffee at home)
  • Ethnic invasion (global influences start to creep into the morning meal)
  • Beverage choice choke (breakfast drink menus keep expanding beyond coffee and orange juice)
  • Hot Pizza in the a.m. (pizza is predicted to be one of the hottest menu items for breakfast)
  • Breakfast ingredients all day long (breakfast ingredients work their way into other parts of the daily menu)
  • The breakfast two-step (a pattern of people fueling up with caffeine and protein in a two-stage process)
  • Eggs crack the top ten (eggs to hatch a big comeback this year)

“In our breakfast survey of Food Channel readers, one thing quickly became clear,” Kay Logsdon, editor of The Food Channel, said in a press release. “Most of us still recognize breakfast as the most important meal of the day. It’s all new though. Now it’s OK to eat chocolate for breakfast, and we are eating our morning meal in two parts—grabbing that first cup of coffee at home and adding to it with something at the office.”

To read the complete Top Ten Breakfast Trends in 2011, visit The Food Channel.


More From FoodService Director

Ideas and Innovation

When it comes to sustainability, sometimes the smallest kitchen changes can make the biggest difference. When Chris Henning, senior assistant director of dining services for the University of Illinois at Urbana-Champaign, switched from standard latex gloves to nitrile gloves, he also set up a recycling program. Once recycled, the gloves are turned into playground equipment, bike racks and park benches.

Henning says the nitrile gloves have been a good fit for his department, both in terms of durability and cost. “Participating in the campus buying program reduces the cost, as [our]...

Ideas and Innovation
elderly old hands

A family’s request for at-home meal support for a patient at Lee Memorial in Fort Myers, Fla., led System Director of Food & Nutrition Services Larry Altier to uncover a gap in care. He saw that only 1% of patients had been coded (diagnosed and labeled for billing purposes) as malnourished, while more than 60% of all Lee Memorial patients are over 65 years or older, a population that experiences the issue at a higher rate.

His discovery helped more rigorously identify malnutrition, but it also strengthened Lee Memorial’s community connection. The hospital launched a delivery...

Ideas and Innovation
nutrition facts label

Despite operators’ attempts to communicate nutrition information to guests via cards and labels on the food line, many guests still feel they have no clue what’s in their food. University of Illinois food economist Brenna Ellison shares a few guesses as to why consumers ignore these signs following a recent study on their placement in dining halls.

Q: Who is most likely to read the cards?

A: Students who were already exhibiting more healthy behaviors. So those were the students who track their intake using an app or a food diary. After the first week, we found the rates of people...

Managing Your Business
studient orientation

When an alma mater and an employer are one in the same, it can be a win-win for both the employee and the school. Here’s how two students’ experiences with campus dining—one positive and the other negative—led them on a path to their current jobs.

A Feast to Remember

NC State University’s main campus in Raleigh, N.C. was built on farmland given to the state by Richard Stanhope Pullen; every spring, students gather to celebrate those agricultural roots through Farm Feast, an outdoor celebration with food and music. Design major Christin King remembers her first Farm Feast vividly: “...

FSD Resources