Food Channel: Top 10 breakfast trends for 2011

March 17—Oatmeal, chocolate and pizza make the top 10 list in the Food Channel’s Top Ten Breakfast Trends for 2011.

The trends are:

  • Oatmeal in overdrive (oatmeal is becoming a real mainstream staple)
  • Chocolate for breakfast (with its healthful benefits, chocolate is being promoted as a breakfast product)
  • Fast foods battle over breakfast (the breakfast daypart has become the key battleground in the quick-service restaurant category)
  • Haute coffee comes home (to save money, caffeine-seekers are opting to brew their own coffee at home)
  • Ethnic invasion (global influences start to creep into the morning meal)
  • Beverage choice choke (breakfast drink menus keep expanding beyond coffee and orange juice)
  • Hot Pizza in the a.m. (pizza is predicted to be one of the hottest menu items for breakfast)
  • Breakfast ingredients all day long (breakfast ingredients work their way into other parts of the daily menu)
  • The breakfast two-step (a pattern of people fueling up with caffeine and protein in a two-stage process)
  • Eggs crack the top ten (eggs to hatch a big comeback this year)

“In our breakfast survey of Food Channel readers, one thing quickly became clear,” Kay Logsdon, editor of The Food Channel, said in a press release. “Most of us still recognize breakfast as the most important meal of the day. It’s all new though. Now it’s OK to eat chocolate for breakfast, and we are eating our morning meal in two parts—grabbing that first cup of coffee at home and adding to it with something at the office.”

To read the complete Top Ten Breakfast Trends in 2011, visit The Food Channel.

 

More From FoodService Director

Managing Your Business
teamwork pack

As summer begins to fade and vacation season comes to a close, it’s time to start thinking about revitalizing staffers’ connections to one another . It’s certainly no secret in the Winsight offices that I’m a bit of a social butterfly, which, in turn, means I’m a rockstar at team building. Can you spot the inter-office activity I haven’t organized from the list below?

• Breakfast Sandwich Fridays: Co-workers rotate responsibility of providing ingredients for customizable sandwiches. Mimosas may have been involved. • “Sound of Music” Soundtrack Singalong Thursdays. The majority of...

Ideas and Innovation
walk-in cooler

The walk-in cooler can serve as a gathering place for more than just produce. When temperatures rise, staff at Empire State South restaurant in Atlanta host meetings in the walk-in and make occasional trips to hang out throughout the day to beat the back-of-house heat.

Managing Your Business
student shame
“We allow students to charge meals at all levels; even in high school, they can charge a certain number of meals. [After that is met,] they are given an alternate meal,” Sharon Glosson, executive director of school nutrition services for North East Independent School District, says. Elementary students can charge up to $15 of meals; middle schoolers can charge $10; and high schoolers can charge $5. “Ultimately, [food services is] carrying out the policy but we’re not necessarily the creators of the policy, or have the final say on the policy, because that budget decision has to be made by the...
Menu Development
college students eating

Taste may reign supreme when college students choose their next snack, but operators should also pay attention to factors such as price and portion size. Here are the most important attributes students consider when choosing snacks, according to Technomic’s 2017 College and University Consumer Trend Report .

Taste: 78%

Ability to satisfy my appetite between meals: 67%

Price: 64%

Portion size: 54%

Familiarity: 46%

Overall nutrition value: 40%

Protein content: 36%

All-natural ingredients: 29%

Fiber content: 27%

...

FSD Resources